PURE is lean.

PURE outruns the big guys all day long because there’s no fat to trim.

PURE is strategic, dedicated, well-oiled.

PURE is ready to go with teams that are carefully selected to meet the individual demands of each project.

No waste.

No lost hours.

No excuses.
We love what we do

When you're one of the world's leading engineering services firm, you know how hard it is to turn complexity into simplicity. And make it beautiful.

That's exactly what we did when we re-branded EASi. New positioning. New logo. New website.

Aerotek is a $6 billion global staffing leader and the largest staffing firm in North America. As their lead agency, Pure developed a complete brand re-fresh, including a new positioning, brand identity, logo, tagline and website. We also created new ad campaigns and marketing materials, and serve as Aerotek’s agency for strategy, digital, social, search and content. We work across all three Aerotek brands, in the US, Europe and Asia Pacific.
When it comes to fighting the flu, not all vaccines are created equal. Pure worked with GSK to create the messaging to promote GSK’s flu-fighting advantages. Our infographic was used in a variety of marketing materials throughout the season.

When the US Army is the audience, nothing short of fearless will do.  So that's the approach we took for one of the toughest materials on earth. 

See this project in Behance

Learn more about Kevlar

Picking up a grandkid, casting a fishing line, swinging a golf club.

Joint pain and back problems rob people of these seemingly small motions that actually mean a lot.

Our new campaign for Optim Orthopedics features TV, print, radio and OOH, and celebrates the return of the moments we can take for granted until they're gone. For the TV we use super slo-mo to dramatize the effect.
No room for assembly-line work
For an industry saving countless lives by the hour, hospital websites are among the dreariest, most lifeless sites on earth.

That’s why we turned the whole hospital website (and advertising) convention upside down. With its modern, minimalist aesthetic and streamlined structure, we say to all visitors: “This is the Grady you don’t know but should.” Combined with TV, print, radio, OOH and display, the effect has been dramatic. Grady’s percentage of insured patients continues rising.

And, besides, who says a hospital website and advertising can’t be gorgeous?” OMMA awarded us Best Website finalist for the Grady site.
We are how we move. Little defines us like our mobility but when our bodies stop working, all we want is to be ourselves again.

That’s the insight that led us to “We get you back to you” for Optim Orthopedics. That new positioning and three campaigns in 12 months helped drive their revenue up significantly while introducing a new practice.

Our work spans TV, print, radio, OOH, display, search and website and, together, everything’s moving in just the right direction.
We have also done work for
This is us
Tarik Sedky
President & Founder
Tarik launched Pure in July 2010 to create a new, on-demand agency model better suited to the hyper-innovative, digitally-driven environment marketers confront today. Not even the world’s biggest agencies can match what a world of talent can provide, so he created Pure to deliver just that.

Before Pure, Tarik was Chief Digital Officer of Young & Rubicam where he set the global vision and strategy for the agency’s advance in the digital space while leading key client engagements and business development. He also sat in a lot of meetings. Now, he sits in fewer meetings and gets more done.

Tarik actually started out in public affairs at Burson-Marsteller in his hometown — Washington, D.C.. He loved mixing writing, influence and business. Five years later he switched over to advertising, heading key global accounts for Young & Rubicam in New York City.

After Bubble #1, he went client-side for a few years as director of interactive marketing at Accenture. Then, he went back to agencies as head of client services at mcgarrybowen and managing director of AtmosphereBBDO, the North American digital arm of BBDO.

Along the way, he’s been lucky to work with some of the world’s best-known brands, like Target, FedEx, Cingular (now AT&T), Accenture, J&J, Starwood, MetLife, Citibank, Emirates Airline, Texaco and LG. He’s even luckier to work with the clients he has now.

He grew up in Maryland, went to Stanford and lives with his wife and family in Dobbs Ferry, NY.

If we could build a prototype of what a “creative” should look like, act like, sound like and create award-winning work like, it would be Eddie Snyder.


Eddie spent much of his career as SVP/CD and EVP/CCO at Fitzgerald + CO, leading clients like Aflac, Aruba Tourism, Atlanta Braves, Atlanta Hawks, Black & Decker (Delta/PorterCable), Coca-Cola, Domino’s Pizza, Durex, LongHorn Steakhouse, Marriott Hotels + Resorts, Mizuno, Popeyes, QUIKRETE, Russell Athletic, The Athlete’s Foot (Nike, Reebok, New Balance) Time Warner Cable, to name a few.


Recently he was VP/Executive Creative Director at Peter Mayer, leading a powerful team of talent developing work that worked for Comcast Business, CenturyLink and Asheville Tourism


Eddie has received hundreds of recognitions from major award shows and publications, including a Cannes Cyber Lion and multiple Cannes Finalists, a rare D&AD Pencil nomination, multiple Art Directors Club, CA, One Show, AICP, Graphis, PRINT and CLIO’S. The viral video Eddie and team created for Durex Condoms was named nominated as one of Ad Age Top Ad Campaigns of The 21 st Century.


Eddie is a creative leader and a teacher. He has served in faculty and leadership roles at two of the nation’s most prestigious advertising schools. He is a previous Director of Advertising Arts at Portfolio Center and was Senior Advisor of Creative Studies at The Creative Circus.


Eddie lives in New Orleans.


An award-winning digital advertising creative director with over 15 years creating acclaimed and recognized campaigns for world class brands at some of the world’s leading agencies in North and Latin America.


Freddy’s work passion is the transformation of material culture through brand experiences. With a designer background, he understands the relevance of ergonomics, aesthetics and user experience. And, as a marketing creative, he knows the power of the unexpected and embraces the value of cultural insights. His deep working knowledge of technology and constant thirst for innovation have broadened his considerable creative portfolio.


Select client experience: LG, Electrolux, Texaco, United Nations, NHL, Bacardi, Accenture, Altria, Danon, MetLife, Vanguard, Johnson & Johnson, Pfizer, Humana, Brita, Clorox, LifeScan, Davidoff and Xerox.


Before joining Pure, Freddy was a Creative Director and head of Design at Rapp Collins and digital creative director at Young & Rubicam.

Mike Lewis
Let’s not overcomplicate things. Mike’s an award-winning creative director who helped make Adidas, Levi’s and Xbox cultural icons.

Before Pure, he was the Atlanta creative director at Grey Advertising where his acclaimed campaign to help Stop Childhood Obesity in Georgia received national and international attention.

He spent his formative creative years in Los Angeles, including a great run with EA Sports, the worldwide leader in sports video games.

Take a look at Mike’s Pure work and you’ll see he likes to keep it simple and honest, combining storytelling entertainment with solving marketing problems. He focuses on inspiring ideas and executions that drive business results and marketing ROI. He’s an avid soccer player who recently started trading creative ideas for bone and joint repair at one of our clients: Optim Orthopedics in Savannah.
Thom Kennon
Thom is a leading figure in digital and marketing. He’s led digital, social, search and strategy at the world’s leading agencies, including Y&R, Wunderman and iCrossing and he teaches “Social and Brand” at NYU.

Before joining Pure, Thom was Wunderman’s global lead for emerging channels, especially digital. Thom led the expansion of Wunderman’s digital practice, working with key WPP clients like Microsoft, Citibank, HP, Nationwide, Diageo, Dannon and others. Thom subsequently moved over to Y&R to help replicate his success there, and then joined social media-centered start-up Brabble.

Thom was also client services director/director of strategy at digital agency iCrossing and, earlier in his career, helped start and run two digital agencies – ISIS in the US and a Rapp digital subsidiary in London.

Based in NY (he lives in Hells Kitchen), Thom has energy to burn, generates compelling, useful ideas, and then actually gets them done. Maybe it has something to do with the fact he’s got five kids.
Project and Operations Director

Jacqui has spent the bulk of her career engaged in an obsessive search to help companies, agencies, people and systems work smarter instead of harder. She finds few words more exciting than “optimization.”


Jacqui has worked on clients including CenturyLink, Comcast Business, Zatarains, Ruth’s Chris Steak House, Luzianne, Whitney Bank, Delaware North, Louisiana Recreation and Tourism, New Orleans Tourism and Marketing Corporation, New Orleans Jazz and Heritage Festival, Entergy, Sazerac, and Popeyes.


Her efforts at PURE are directed at simplifying what is complex and providing the resources
that maximize the talents of the team.


Jacqui was raised on the Gulf of Mexico and lives in New Orleans.

Caryl Rappaport
Caryl is a technology professional with strategic and tactical skills, leading teams in the delivery of technology products for Fortune 500 companies and start-ups through purposeful engagement. She has worked on 10 platforms delivering over 60 sites/apps, working with teams in 13 countries, and overseeing many more projects, throughout 15 years in the field.

Former deliverables include projects in advertising, software development, iTV, Xbox, development for engagement partners such as Amazon, Microsoft, Digeo, Xbox Alternative Entertainment, eDiets, Citibank, BBDO, Iris, and Grey Direct. While at eDiets, Caryl was responsible for launching the food delivery service which increased the stock price by 4x and contributed to the overall revenue of $50+ million. Caryl is a contributor to 3 filed patents, 1 awarded.
Jonathan Sadlowe
Ever wonder how Axe deodorant and body spray made it so big, so fast in the U.S.? Ask Jonathan. He was part of the team that made it happen.

Jonathan is a hard core strategist with expertise in integrated communications, brand strategy, digital strategy, product development and market research. Jonathan and Pure founder Tarik Sedky started working together at Y&R. Before that, Jonathan was over at BBH helping make Axe ridiculously successful.

He’s worked with incredible brands like MasterCard, Johnnie Walker, Levis, AXE, NYC & Co., Conrad Hotels and Resorts, Xerox, Chevron, Pfizer, MetLife, Virgin Airlines, Captain Morgan, Vaseline, and many more. But he’d rather work on YOUR brand.

Jonathan Rolls Tide. He pitched for the University of Alabama while getting his BAs (plural) in Communications and Political Science. Don’t play golf for money with him, and if you ever wonder about mushrooms, ask him. He’s getting an MS in biology (part time) from Brooklyn College and getting a mushroom business off the ground in his spare time. Naturally.
Larry Evans
Account Director
Larry brings over a dozen years of experience at Young & Rubicam managing integrated advertising for Fortune 500 clients, including Altria, Citi and Ashland (Valvoline). Whether it be a brand re-positioning, a CSR campaign or a product launch, Larry takes a results-oriented focus with a deep understanding of brand building fundamentals and a hunger for innovative communication.

Having grown up in Missouri, Larry attended Missouri State, where he tutored Chemistry while studying Sociology and Mass Communication. Larry has a knack for taking complex subjects, visualizing them and breaking them down to their essential human value. By concentrating on those values while maintaining technical precision, Larry has successfully led teams to create differentiating, relevant campaigns that reach audiences where they are paying attention. As the creation of these campaigns often involves coordinating a wide array of organizations, disciplines, perspectives and personalities from around the globe, Larry has grown expert at keeping everyone organized, on task and on schedule. And don't get him started on cars unless you have a little while.
Rick Knief
Rick Knief is a commercial director living in New York. He began his career as an art director, working at advertising agencies in both New York and Boston. While working at Ogilvy & Mather, he discovered his passion for directing when he was given the opportunity to direct campaigns for the American Express Blue Card and the launch of the BP, “Man on the Street” campaign. Through these directorial debuts, Rick was able to translate and combine his love of art direction and story telling into directing.

As a director, Rick has been able to successfully take advantage of his marketing and people skills by pulling smart, genuine and human performances from his talent, capturing their emotions, and tying them to the brands that he has worked on in a clean, graphic, and cinematic style. This is evident in his work for ABC, American Express, BP, Budweiser, CBS, Century 21, Chevrolet, Citi, IBM, Hartford, Hershey’s, The Leukemia and Lymphoma Society, Pfizer, the New York Times, and the Wall Street Journal, among others.
Roddy Freeman
Roddy is an institution in media. He’s worked at the big agencies on the big brands (like Colgate and P&G) across all media — including digital, search and social — and now he works with Pure!

Roddy is the rare breed who translates deep experience in brand and business building into the digital age. He has worked in America’s leading agencies and stewarded interactive and traditional media solutions for many of the world’s biggest, best-known brands including the aforementioned Colgate and P&G, along with Folgers, Duncan Hines, Motorola, Six Flags and Callaway Gardens to name just a few.

One thing about Roddy you should know: he’s going to ask a lot of questions about your customers and prospects. Turns out, those are the folks he wants to spend your ad money reaching. He’s also a well-known commentator on media issues, writes regularly on emerging topics and loves radio like few others. Yes, radio.
Chantelle Emery
Graphic Design
Chantelle is an independent provider of graphic design living in Bermuda. She gained experience in various advertising agencies in both Atlanta and Boston. With her experience in the United States and across the Atlantic, she brings forth a unique eye for design. Chantelle obtained a BFA in Graphic Design from Savannah College of Art and Design and believes that great design starts with a strong idea, which can be executed with passion, drive and creativity.